The Definitive Guide To SEO, Chapter 7: Guest Posting

The Definitive Guide To SEO, Chapter 7: Guest Posting

Now that you have mastered the art of backlinking, it’s time for you to learn about guest posting. Did you know that 60% of all online blogs write 1-5 guest posts a month? That’s right! Guest posting is a way for bloggers to get their name out, and it’s a great way to help your search engine optimization efforts.

Before we can learn how to guest post, you must know a few things about the practice itself: what it is, why people do it, and how these practices affect search engine optimization. Let’s take a look at those now.

What Is Guest Posting?

Guest posting is when you author an article on another person’s website as a marketing effort. You might wonder why someone would do this? Why not just write articles for one’s site? This is where you need to identify your guest posting goals.

There are three main goals for guest posting:

  • Brand Awareness
  • Traffic
  • Backlinks

Why Do People Guest Post?

1. Brand Awareness

The first reason that people guest post is to increase brand awareness. If you write an article for another site, it will be linked back to your website with the author tag showing who wrote it. This lets more people know about you and can help generate a new readership for your site.

2. Traffic

The second reason people guest post is to generate more traffic from the new audience gained from the article. This new audience can be a great source of unique visitors to your online presence and will help expose you to a whole new market of potential readers you would not have had otherwise.

3. Backlinks

The third reason people guest post is to help improve their website’s search engine optimizations. When your article is posted on another person’s site, it can be indexed as a new page of that site and will be crawled by search engines. You’ve learned backlinking from the last chapter, and this is one of the ways to do it.

guest posting

How to Find Guest Posting Opportunities

When you are looking for sites to guest post on, there are a few things to consider. First, make sure that your site is targeted towards the same demographic as the website where you will be publishing your work.

This helps ensure that any new readers to your site will be interested in it and can help generate better results when done correctly.

Next, look at the site’s ranking and Domain Authority. The higher these numbers are, the more likely it will be successful for you since they have a wider audience and a higher level of authority on their topic.

It takes time, and lots of practice before you get good at this, so don’t worry if this takes a while to master.

In addition, try to avoid sites that have too many adverts. You don’t want your hard work to end up on a site that no one will read because there are more ads than text!

Here are the ways you can search for guest posting opportunities:

1 . Google Searches:

When looking for websites to post on, start by searching:

  • keyword “write for us.”
  • keyword “submit a guest post.”
  • keyword (your niche) + “guest post”

Remember that you should limit yourself, so you don’t get overwhelmed. Start with one or two searches and look through the results.

2. Social Searches:

Another great way to find websites with guest posting opportunities is by using social media. Try searching for “keyword + guest post” on Twitter, Facebook, and Reddit. The results will usually show people looking for guest posters as well as sites that offer them. Make sure you follow those sites and keep an eye out for any future openings.

3. MyBlogGuest:

MyBlogGuest is a site that connects guest posters with websites looking for content to fill their space. You can find blogs listed on this site by searching “keyword + guest post” or targeting your niche directly with the phrase “write about *keyword* for us.”

How To Pitch A Guest Blogging Post

When you find a site that looks like it would be a good fit for your article, the next step is to pitch it to them. Here are some tips for doing this correctly:

  1. Start by looking at their past articles and seeing if there is anything similar to what you want to write about. If so, try using bits and pieces of those posts in your pitch instead of coming up with something completely new from scratch.

One thing I noticed when reading [post 1] was [similar topic]. I think I have a unique take on this idea though because [reason].”

  1. Address why you’re contacting them specifically if they have a contact page or author bio where other guest posters have been noted before. If no one else has written for them before, you can safely assume that your work will be the first piece to go up on their site.

I enjoyed reading all of your posts about topic x and felt like I could offer something new by writing about it.”

  1. Show that you know what you’re talking about too. If there is anything particular about their website or articles that stood out to you as interesting or noteworthy, mention it here.
  2. Keep it short! Your pitch should be no longer than one paragraph long if possible, which takes up just a few lines at most. This ensures that people are more likely to read it all without getting bored immediately by the length alone.

guest posting

How To Submit A Successful Guest Post

Remember to make your guest post as high quality as possible without making it sound like you’re trying to sell the reader something. If you do this, they’ll likely come back to you for more later on. Also, follow any instructions they may have given and ensure that everything is formatted and styled correctly before submitting.

If you need to include other things specific to their website – say a word count or anything similar – don’t forget these either! It’s better to prepare too much than not enough because then at least you know that what went up was as good as it can be.

What To Do After Your Guest Post Is Up

Write a short bio about yourself, so everyone knows who wrote it with every guest post. Make sure to include a link to your blog or website here as well so that anyone who liked what they read can click on it and learn more about you.

When writing this, try mentioning another blogger who has written for them before if possible. This will show them that you’re not only qualified but easy to work with since you have already had some contact with someone else on their site before.

Last thing! Link back to the original post published on the other site, so people remember where they first saw your content! Not only is it polite, but linking back shows gratitude for having your piece featured there in the first place.

If done correctly, guest posting isn’t just beneficial for your SEO but also for your website’s overall growth. Being published on another site is an excellent way to build more exposure and get the recognition you deserve.

How Will This Affect My Overall SEO Goals?

One of the most significant benefits of guest blogging is that you get to gain links from other websites that are relevant to your niche. These links increase your domain authority, which is a Google ranking factor.

Guest posting can also bring in new visitors who are interested in what you have to write about. This will not only boost sales for whatever products or services you’re selling, but it will also let Google know more about what your site topic is and increase its SERP standing accordingly.

Guest Posting: Final Thoughts

Guest posting can be an extremely helpful way to grow your SEO and website as a whole, but only if you do it right. Don’t make your article too promotional or sales-oriented; instead, make it worthwhile for the reader and targeted to their audience.

With the tips mentioned above, you should be able to create guest posts that look like they were written by a professional and gain both readers and links in the process.

Remember: If you’re looking for more ways to increase SEO traffic, we recommend reading about link building on this blog. That’s about it for this chapter! For more SEO tips, visit DBWebs today. Happy guest posting!

Nick is a former digital marketing company owner with a wealth of experience in SEO, marketing, and digital technology. He genuinely enjoys presenting and sharing great ideas and knowledge, and always trying to provide exceptional value.

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