Do you know that the social media you are scrolling right now for no reason can be a source to grow your business? Yes! The only thing you need is an effective social media marketing strategy. Designing your social media strategy takes little effort when you have clear goals and direction to move forward. You cannot formulate your social media marketing plan without identifying your goals, target audience, and their interest, and behavior. When you are clear about your goals to be achieved, an effective social media strategy will help you get there. Advertise your services if you are a freelancer/service provider or showcase your products as an entrepreneur.
Thousands of people present on different social media platforms; identify your target audience and convert them into potential customers by advertising your services and products. Your social media marketing plan would be of the following steps:
- Why do you want to be on social media?
- Every social media user is not your customer
- What should be the content theme?
- Choose the social media platform to share your content strategy
- Consistent posting of high-quality content
Why do you want to be on social media?
Before putting all efforts into designing a strategy, first, clarify this “why.” Why your business needs social media? Social media is the place where people go to reach brands. According to Sprout Social, people are now approaching brands to get help via social media. Social media (34.5%) is considered as people’s top choice for customer care. People approach brands’ profiles directly and connect with them via comments on their posts on different platforms. Therefore, it will be easy for you to reach more people to advertise your business. It could be a solid reason you should be on social media to promote your products and services. Use social media to:
- Increase brand awareness
- Generate traffic to your website
- Boost brand engagement
- Provide social customer service
- Know about the feedback about your brand
Every social media user is not your customer
Identify your target audience carefully. You cannot sell your services/products to every social media user. If you are doing that, you are putting your efforts in the wrong direction. Your content strategy (what, where, and when you will share) will be according to the target audience. If you are a nutritionist/health coach, consider that everybody is not interested in dieting, meal planning, and management. You can grab the attention of those who are looking for diet counseling and healthy eating. People who are weight conscious and go for regular health checkups can be potential customers. So, think about who are they? What are they interested in that you can provide, when do they look for the content you can offer, and how do they consume it?
What should be the content theme?
Theme means what kind of content you will share on your social sites about the brand or services. Either you are making written content, videos, or audio. You can also show pictures only. If you are running a clothing brand, then sharing high-quality, high-quality pictures would be preferable. You can also add text to elaborate the quality of the fabric, details for designs, etc.; in this way, you can have more than one theme at a time that will help your customers get more information about your products.
Choose the social media platform to share your content strategy
Which platform are you going to use to get connected with your target audience? Because your social plan will be different based on which social platform your target audience spends their time on. Keep in mind! Different platforms attract different audiences. Facebook grabs 1.79 billion daily active users worldwide, adopting a business-to-customer approach. You can use this media to create brand awareness and advertising. Another one is YouTube, with 2 billion logged-in monthly users worldwide. It is designed for business-to-customer strategy and its best to create brand awareness, entertainment, and video themes.
Instagram is among the top social networks with 1 billion monthly active users. It is also a business-to-client approach that can help you advertise, increase potential audience, and, most importantly, give you local reach. Choose your platform according to your goals, target audience, strategy, and business plan. Once you have selected a medium for your brand, build an impressive customer-oriented profile that depicts your strategy. Your social media profile is your first impression in front of your customers. So, it should be all in one.
Consistent posting of high-quality content
Stay in touch with your target audience so they will get every bit of incoming information about your brand. They must know about the incoming product, its price, features, discount offers, etc. Do not ignore the feedback from the customers’ side. Do not share random content to post regularly; it will decrease the interest of your audience. That’s why we are saying! You have to make an effective content strategy.
Conclusion
If you have made a winning social media marketing strategy , you can easily uplift your brand by putting in little effort. Produce high-quality brand content regularly and stay connected with your customers via customer service. If you sell some products, upload updated content about incoming products, price, quality, and discount offers. Check social algorithms regularly and must have an eye on what your potential audience is looking for. Design your strategy to fulfill those gaps. Check Google algorithms to follow up on customer responses. So, take a copy and pen or open your laptop and start making a personal social media strategy for your brand. This blog content will help you to make an effective one. You can ask for help in the comment section if you find any difficulty regarding social media marketing strategy. Good luck!
