Welcome to the second chapter of our eight-chapter series guide to Email Marketing!
Email Marketing is one of the most effective ways to grow your business. It lets you reach out directly to potential clients and stay in touch with them in the one place they feel the most comfortable: their email inbox.
However, it can also be a significant source of frustration – many people struggle for years to develop a strong email marketing strategy before they start seeing returns. If you don’t craft your emails carefully, it can be a poor investment of your time and money.
For your email campaign to succeed, you need to have both a compelling subject line and an engaging offer. These two things will determine whether your emails get opened or simply deleted without being read. Point in case: personalized subject lines have been shown to increase open email rates by more than 50%.
In this chapter, we’ll discuss how to craft an effective email that people will open and respond to using both modern consumer psychology and marketing best practices.
Let’s get started!
Know Your Audience
The first step in crafting your email is to know who you’re writing it for. Each of your emails should be written with your target audience in mind, & each one needs to be different, engaging, and exciting.
For example, if you’re writing an email for a college student interested in fashion, then use phrases and words that they would use when describing their interests or lifestyle. The tone should also match their way of speaking. This is called ‘matching the customer avatar’.
Use a Strong Subject Line That Grabs the Reader’s Attention
The subject line is the most crucial part of your email, as it will determine whether or not people will open and read your message. It should be clear, concise, and relevant to whatever you’re offering to entice readers into clicking on your email.
Make sure that the subject line fits with what you’re trying to convey in your email. If it does not fit, you may see a high clickthrough rate (CTR) because of the engaging subject line, but a low conversion rate (CVR) because of the mismatch between the subject and the body.
Introduce Yourself and Your Company
Introducing your company at the beginning of your email is important. It lets people know who you are and what they can expect further into the email.
Your introduction should give readers enough information that they want to continue reading through your entire message, so make sure it’s engaging. Your offer also needs to be compelling enough for people to want to read more about your company, so make sure it’s relevant.
State the Purpose of the Email
State the purpose of your email at the beginning so there is no confusion. Do not assume readers will understand or know what you are writing about if they have never read anything from you before, even if it may seem evident to you.
Keep Your Message Concise and to the Point
The shorter your email is, the more likely people are to open it. In comparison to a lengthy email, a message that is short will be more likely to be read, since it will take up less of the reader’s time.
Your tone should be concise so that readers know exactly what they are getting themselves into when they open your email. In terms of word choice, sentence structure, and paragraph length, the more concise your content is, the less likely readers are to get bored or distracted while reading through your email.
If you make your email sound like it will take a while to read, they’re unlikely to finish reading or even open the message at all.
Provide a Call to Action
Once readers know what your email is about, you need to tell them what the next step is. If it is an offer or a promotion, let them know where they can find more information about what you are writing about.
You can include an attachment or link to your offer if you are looking for a direct response. If not, include relevant contact information that readers can use to get in touch or instructions on where they should go next.
Proofread for Grammatical Mistakes Before Sending It Out
Spelling errors are a significant turn-off when people see them in an email. If they think you do not care enough to spell words correctly, they will be less likely to trust your business and continue reading through your email.
Grammatical mistakes can also confuse people trying to understand what you are saying, making it more likely that they would not finish the message or delete it without taking action.
Proofread your email before you send it out to ensure there are no spelling or grammatical errors. It is also a good idea to run the text by someone else so they can point out anything you might have missed or may be confusing for readers. Once everything is proofread and perfect, go ahead and hit “send.”
- Do not rush through your email. The more time you take to craft it, the better the results. Make sure everything is well-written and uses proper grammar so that readers can understand what they’re reading with ease.
- Avoid spammy subject lines like “Free Money” or other sales language that could be seen as too aggressive.
- Do not send out the same email twice. Remember that each email needs to be unique and personalized for its recipient. Readers will likely delete or ignore future messages if they already know what to expect from your emails.
- Do not send messages too often as the more you interrupt someone’s day to tell them about your offer, the less likely they will take action.
Takeaway: How to Craft an Effective Email
Creating an effective email is crucial for increasing your open rate, click-through rates, and boosting your email marketing campaign. It may take a while to perfect your email and keep it engaging, but you’ll find more people opening and responding to your messages once you do.
If you are interested in more tips on boosting your email campaign, you may check DBWebs articles. See you in the next chapter!